Looks

Now according to statistics, partners are most likely to be somewhat similar in attractivity. That means if you don't look like a model, you will never get a model. Right? No, the alpha can be the exception to the rule.

It does abslutely not matter how you look, however it does matter what you make out of yourself.
I remember being a teen and having the blues for weeks because I would never look like some guy who I  deemed very attractive. It doesn't matter.
The only thing that matters is that you work on yourself. Look at yourself in the mirror. You could sure use a haircut, don't you? Go ahead. Try a new style. Buy clothes, don't be afraid to spend more than you are used to on a particular piece. This will be one of your special garments which are fun to wear and show off. You don't like being a bit overweight, so go to the gym. An alpha has clear goals and is very sincere about achieving them. Then go ahead and show off your achievements!

When making new contacts, it is easier to open up to others if you have a little nonstandard, eccentric touch to your style. A crazy, ugly necktie, a yellow shirt, a bald head, an interesting necklace, things like that do the trick.

An alpha can be cocky about his looks, which may seem self-opinionated, but so what. The way your looks are perceived is only to a small content how you actually look, but the way bigger part is how you present yourself, and the alpha knows that. He is not afraid to occupy himself with his body, and also show that. In conversation, he won't be afraid to talk about features of his body. The fact that he cares about his looks and his body is what makes him sexy, no matter how he looks.